Monthly Report July 2012

So here comes another report. First of all I need to say that I was on vacation this month for twelve days, where the only thing that was related to my work was checking my downloads every now and then. I was nevertheless able to start some “experiments” before I left off, and I will report you of the results now. I was very pleased to see July beeing one of my strongest months ever, reaching the heights of my march income. And that with me only working 2/3 of the month. I am still stunned by the sustainability of my apps. Record sales On one particular day, I had some record sales: On the 8th of July, I made $477 on one single day. Unfortunately, I could not find out what exactly happened that day. I think it was just coincidence. Making Bloo Kid totally free. One thing I managed to do before my vacation was making Bloo Kid for iOS available for free. The free version now contains all the content from the full one, but it still displays ads. I also added a fullscreen ad-banner that is displayed after every three levels a player finishes. I first used InMobi to display ads in Bloo Kid LITE. Now I switched to Inner-Active, an “app monetization exchange” service. Meaning you don’t get ads from only one ad network, but inner-active picks the best fitting ad from a variety of ad networks instead, including InMobi. Below is a comparison of one month with inmobi and one with inneractive (Read closely, it gets a bit complicated 🙂) What might seem...