Bloo Kid 2 breakdown and the importance of keywords (again!)

Time flows like a river… (and history repeats…) It is time for another blogpost. Bloo Kid 2 has been out in the wild for quite some time now (it has already received an update by now!). And its revenue is finally starting to increase towards something that I would call successful. Time to share some numbers with you! To my greatest surprise (and satisfaction equally), Bloo Kid part one is still making a lot of ad-revenue up to this day. Have a look at the charts below to see the correlation between installs, daily active users, video-impressions, eCPM and revenue for Bloo Kid 1 + 2 iOS (Android revenue is just a fraction of the iOS revenue, hence I’ll go without it). Bloo Kid ~2.000-3.000 installs per day ~10.000-12.000 daily active users. That “anomaly” between May and June is a tracking problem at Vungle I assume. Those DAUs create about 8.000-16.000 video views a day eCPM is $7.00 to $12.00, which I would regard as “pretty high” And finally, these 8k-16k views generate about $75.00 to $175.00 revenue a day The following is a combinated chart showing all the above curves in one diagram. It looks a bit confusing at first, but you should get the point once you have a closer look at it. Judging from the above chart, you can see two things: Somehow, everything depends on everything. The days where downloads and DAUs are high, views and revenue are high as well. Even though this is no big surprise, it is good to know that, “having twice the users” roughly translates to “having about twice the...
It’s getting frosty!

It’s getting frosty!

The content update for Bloo Kid 2 has just been unleashed on the appstores! The update features: [list type=’1′ color=’blacl’] A complete new world with 9 new, action-packed levels Game-Controller support numerous bugfixes and tweaks lots of snow [/list] Just hop over to the Bloo Kid 2 page and download it for your favorite store! And don’t forget to tell all your friends...