Monthly Report November 2013

Greetings! This month I managed to write a regular “monthly” report, not a “bi-monthly” one like the months before. I have heard your call (in the comments and in emails / twitter messages) so this month I will focus on the percentage composition of iOS vs Android, sales vs ads, countries etc. iOS vs Android First, I am going to fuel the ongoing debate about which market is the better one by presenting my own stats. In the past I mentioned that my iOS vs Android income is %50 / %50. This has changed over the last months. Below is my current income composition. At the moment, there is a 70% (iOS) to 30% (Android) ratio regarding my total revenue. “Android” does include google play store as well as 3rd party stores (amazon, samsung etc.). The only 3rd party store worth to mention though is “fuhu apps” which makes about 15% of my total Android sales revenue. There is little chance to make ad-revenue in those 3rd Party stores, since the common “get paid per install” model (like with Vungle or RevMob) always sends users to the google play store, and it is not allowed to link to google play from within an app that was downloaded from e.g. the amazon appstore.   Paid vs Ads The question wether it is better to use advertising in an app or better sell them as paid apps is also very interesting. If you have a look below you can see that I profit from both of the models. In my opinion, it greatly depends on the type of app you have created. For...

Monthly Report July/August

First of all, let me appologize for the delay regarding this blogpost. I just did not find time to write something during the last weeks, so I once again “combined” two months into one post. One of the reasons was that I was visiting the gamescom in cologne, to show Bloo Kid 2 at the pocketgamer “big indie pitch”. Therefore, I was working on a “presentable” version of the game. To the right is a picture of me explaining the game to the folks of making games, a german magazine covering game development related stuff. It may look like I am asleep, but in fact I was wide awake at that moment 🙂 It was a great event and people were quite interested in the game. It was a great motivation-boost for me, and I will continue designing levels for the game once I finish this post. Check this link for some aftermath of the event. Riding a dead horse Bloo Kid has become some sort of “guinea-pig” for me when it comes to trying out experimental stuff like new ad-networks, social services etc. And since Corona SDK is supporting google play game services now, I decided that it is once again time for a new experiment. The game has been out in the wild for over two years now, so in mobile-game terms, it is really “ancient”. One might wonder if it makes sense to update such an old game. I say: it depends. In the case of Bloo Kid, it totally makes sense. I have talked about how I built up a strong “daily-user” base in Bloo Kid...

Monthly Report June 2013

Welcome to another monthly report. I’ll pick up where I left off in my last report: Affiliate links My monthly income via GeoRiot has increased from $286 to $338 without me doing anything. OK, I have added Brazil and all other south-american countries to my affiliate network, but their share in the total click-count is marginal. Since I have more or less constant download rates (the “less” beeing discussed later in this post) the amount of people I send to the appstore via affiliate link keeps growing. That’s the main reason for the increased revenue. See below for the complete june stats. after the “nasty” setup of networks, affiliate marketing has become a no brainer You can see that the “top” link is a link to 100 Chambers Free, a mobile game created by my brother who runs codinsoft. I decided to add a full-screen ad in Bloo Kid FREE to help him get more downloads. Since the link is an affiliate link, I actually make money by helping him promote his game. RebMob ad revenue I also told you last month that my revmob revenue went up and down due to some problems with apples new “UDID”-policy. Now that RevMob and Corona sorted out their problems, my revenue from revmob is higher than ever. Be sure to read my older blogposts to see what I think makes Bloo Kid that “long-term-successful”. For the first time I managed to make more than $5,000 a month with revmob AppStore and PlayStore sales So that was the good news. The bad news is that there is a slight “downward” trend to...

Monthly Report April + May 2013

I was very busy during the last two months so I did not find time to write about my april experiences. I decided to catch up on this by combining april and may into one blog post. I hope you don’t mind. As a result, I have lots of things to tell you this time. I will start by providing some information on a question that is commonly asked in the comments. The question is “what kind of service / software do I use to track my downloads / revenues”. Apart from using the dashboards commonly provided by ad-networks like RevMob, I use Distimo Monitor to track my numbers. It is a free service, but you have to enter your login data for all the accounts you want to track. They also use your data (anonymously) for market research. They also run a blog with interesting information, based on that market research they do with the collected data. Status Quo Some of my readers not only want to know about my recent progress but also about the “steadiness” of my venture. So here is the revenue curve for the last two months, featureing all apps across all platforms. summarizing all apps and stores, I still manage to make five-digit revenues monthly To maintain that momentum, I release updates of my apps. About one update every 1-2 months per app. I do not update EVERY app I ever created, only the “big” ones. This would cost too much time and I would not be able to release anything new. I also try to release a new kids app every 2-3...

Monthly Report March 2013

Time for another mothly report. I’ll jump off right away with my iAd revenue. iAd Revenue Last month, I was very happy to announce my very first iAd revenue. Like expected, this revenue has grown a bit in march as you can see below: my iAd-revenue in march is $1485,40 with an eCPM of $3.05 You can see that the revenue curve is increasing towards the end of the month. I consider the reasons for this to be the following two facts: Constant download rate As you can see, the game has a minimum of 5,000 DAILY downloads. I assume that the main reason for this is the fact that I have used “mario” as a keyword. Most people looking for a platformer on the appstore will sooner or later search for “mario”. And since most people find their games via the search-function, they will find “Bloo Kid FREE” when looking for mario. I have learned to “worship” the power of keywords. There are services today that offer you “keyword-optimization” for money. This alone should be indication enough to show you the importance of keywords. The game is also completely free (with ads) and offers no in-app purchase stuff at all. I believe that this kind of “monetization” attracts a particular audience. Not everybody loves freemium, and freemium is not “the best monetization option” by default, even though most of the other app-developers want you to believe this (and believe it themselves). It highly depends on the genre, and one can easily ruin a great game with the freemium model. You cannot impose this model onto every genre that exists....

Monthly Report February 2013

February is over, and my first iAd revenue report is here! Shortly after my last monthly report, corona released an update that fixed the iAd multitouch problems. So I immediately uploaded an updated version of Bloo Kid to the appstore that featured iAds. The Fullscreen ads in Bloo Kid are now alternating iAds and RevMob ads. This way, I tried to get the best of both worlds. First of all: I did not make as much revenue as I have expected / hoped for. But it’s still a nice addition to my overall revenue. My first iAd revenue I made $824 in “3/4 of february”. And I am very pleased to see an eCPM of $3.20 I am still happy so far with the result, yet I am a bit disappointed about the low fillrate, which is 34%. At the time of my update, it was not possible to “switch” ad providers in corona. As of the latest daily build, it now seems possible that I can switch to “inneractive” and show a full-screen inneractive banner if no iAd would be available. I will try this to maximize my fillrate and report the result in the next blogpost. Furthermore, it is not surprising that 2/3 of the iAd revenue comes from the USA, since it’s the country where most of the downloads come from. RevMob revenue going down In the meantime, the RevMob revenue dropped significantly as you can see below. The strange thing is that I got way more impressions, nearly the same ammount ofclicks, but way less installs and thus revenue. Take a look at the comparison below...