So here comes another monthly report, this time for April 2012.
I did not manage to maintain that crazy income of march since my appstore sales have dropped. Not dramatically, but noticable. Like I mentioned in my former report, there might be a reason to this. So my total sales income in April was about the same as in February.
AppStore sales drop (slightly)
So why did the appstore sales drop? I used the Corona SDK for building my apps. As the new iPad with the retina display was released, there was a bug in older Corona apps that made the apps scale wrong on the new device. There was a bugfix from corona, and so there was a bugfix to my apps. Unfortunately, I had to drop support of older devices, since the new version of corona required XCode 4.3 and thus was able to build for iOS 4.3 and higher only. Since apple wants people to buy new hardware, they dropped iOS support for their older devices, like the iPod touch 2nd gen and below or the iPhone 3G. So my apps were no longer available to older devices. This might have caused the drop, even though I did not think so many people with older devices get my apps.
Now, there is a corona version available that fixes the retina display error AND lets you build for older devices again. So I today uploaded bugfixes for my apps to make them available for older devices again.
Once the updates are online, I can verify if the sales go back to what they used to be, and therefore can ultimately verify wether older devices should better still be supported or not. I think I’ll have the numbers by the time I write my next report. So be sure to come back to read the result.
With apple sales slightly dropped, playstore and appstore are now nearly on the same level. Playstore seems to be quite constant by now.
I refer to the conversion rate as “the percentage of people that unlock (and therefore buy) my apps”. Below you can see the April conversion rate for Animal Puzzle on iOS. One chart is the number of downloads of the app, the other one the number of unlocks via inapp-purchase. The quotient * 100 equals the conversionrate. It is currently about 15%, which IMO is very high. I will cover the conversion rate for Android in my next blogpost.
It might seem like I did not produce anything new in the last weeks, but that is not the case. Besides writing my e-book I also created another puzzle app in order to further stabilize my sales. Unfortunately, it was rejected by apple for two reasons. One of them being copyright-related.
To the right you can see a picture of the cars featured in my “Car Puzzle for Toddlers” app. You might recognize a resemblance to Disney’s “Cars” brand. At least that’s what the appstore staff saw. I tried to make clear that I did not use any copyrighted material and all images were created by myself. Plus I did not copy any characters from “Cars”. I just made some “cars with eyes” that should appeal to children. But currently, apple insists that I prove that Disney has no problem with me releasing the app. So I contacted Disney Legal service and am now waiting for an answer. I have already changed the graphics and have a version available where the cars have no eyes, so if Disney sees problems, I can at once release the version without eyes.Of course I will keep you updated about that story.
Another income stream
I cannot emphasize it enough (I’ll keep trying though), but I need to build up multiple income streams in order to ensure a stable income and continue with what I do now. I do not know if the appstore sales will drop further, but I’ll better be prepared. No, I will not link to that e-book again, but I mention it here, because it is supposed to be another income stream. I am already thinking of more stuff besides mobile apps, like selling photos on iStockPhoto. I also think about remixing the Hurrican soundtrack and selling it as an MP3-album. I had this idea for a long time, long before Chris Hülsbeck started his recent Kickstarter-Project 🙂
It would be nice if you could tell me what you think of that last idea!
Regarding the car puzzle, I only need to wait for an answer from Disney. In the meantime, I will try to earn more experience by hiring an artist who will help me produce another app. I want to see if improving the graphical quality of my apps will increase my downloads and sales.
One can think that the better the graphics the more the success. However, looking at games like NinJump or Doodle Jump Now! seems to not directly confirm that statement. Or at least you can get the opinion that nice looking graphics are not that crucial to your success. So I want to try it for myself.
Plus, I have discovered another possible income stream that would be relatively easy for me (as a developer) to serve. I will check it out and tell you in the next report!
One last thing: I keep telling you about things that happened to me and stuff that is currently “in development”, deals that I made etc. Sometimes I might forget to update you about certain things. So if you are waiting for one info in particular, please contact me and ask for the status. Chances are that I might just forget telling you something. I write down all I do and prepare those reports, but after all I can still miss a thing.