Monthly Report January 2013

Greetings, mortal ๐Ÿ™‚

It is time for another report. The reaction to my last post, about the diagrams I show, was a bit sparse. In fact, only one person said his opinion about it. I nevertheless will add more pictues in my new posts. So I’ll start right away with it.

General Benefit of X-MAS

Below you can see the total downloads of all my apps for December 2012 and January 2013. You can clearly notice the peak around christmas time. The increase of activated devices had a direct impact on my downloads. After christmas however, downloads went back to normal.

Notice the peak in downloads around christmas time

The same goes for the sales, even though the peak was not that distinct here. The sales during the week were quite high though:

Sales were also pretty good. Around christmas time, the “minimum-sales-a-day” were nearly as high as the maximum sales in the week before!

So downloads went back to normal after christmas, but the sales peaks on the weekends are a bit higher than before. It is my understanding that some people tend to wait a few days until they finally decide to unlock my apps. Of course, there are also people that buy stuff on the day that they download.

RevMob revenue

Like I told you, I have been using RevMobย for the last two months now, and I am more pleased with it than with any other ad-network I tried. I made $4,5k in my first, and $4,8k in my second month, with roughly 50k – 80k impressions a day! For february, it looks like the revenue is going down a bit. I think this has mostly to do with the fact that many companies were advertising their apps during christmas, and less companies are doing it at the moment. I am sure this will be compensated in the next month. Of course, I will keep you updated.


I was all aflutter when I realized that inner-active finally added iAd support to their SDK and Corona integrated the new inner-active SDK into their framework. I surmise that fact had something to do with the numberous emails I wrote both companies in the last weeks ๐Ÿ™‚

Unfortunately, I cannot use iAds in Bloo Kid at the moment, since Corona still has a bug which deactivates the multi-touch feature once an Ad is shown. So Bloo Kid is unplayable after the first Ad, which is totally inacceptable. I have filed a bug and wait for a fix. I will then keep you updated with my experience, even though I am afraid Bloo Kid 2 might be finished even before the Bug in corona is fixed ๐Ÿ˜€

But since Bloo Kid 2 is done using Monkey, I can integrate the iAds there myself and tell you of that experience instead.

As always, feel free to ask your questions in the comments section of this post!


  1. I developed Yumby Toss on Corona, and my other game, Yumby Smash, on Unity.

    I love Corona, but I’m frustrated at the lack of viable ad networks. How are we going to make money without any of the top ad networks available to us? Inneractive performs terribly, and InMobi isn’t any better.

    On Yumby Smash, I’ve integrated HeyZap, Vungle, RevMob and Chartboost. Here’s what I’m seeing:

    RevMob is getting between $1.20 – $1.40 eCPMs.

    ChartBoost is delivering eCPMs in the $2.50 range.

    Vungle is delivering eCPMs in the $18 range.

    HeyZap is delivering eCPMs in the $2.75 – $3.50 range.

    NOTE: My Android app has had over 600,000 downloads and should hit a million by the end of the month, if all goes well, so the data sampling is pretty large.

    Let’s all vote for the folks at Corona to include HeyZap, Chartboost and Vungle. This will make a HUGE difference in monetizing our Corona apps.

    • Hi Steve,

      that is exactly one of the main reasons why I am moving away from corona. I am currently developing Bloo Kid 2 with “Monkey”, but I think I will use Unity for all my future projects ๐Ÿ™‚

      Great to see that you apps are that successful and thanks for the ad networks. I never heard of “Vungle” but will surely check it out!


  2. I am always happy when you make a new post, I find them endlessly informative and inspiring. Thanks for sharing your data.

    • You are welcome!

      • I unquestionably wouldn’t still be working at this if you weren’t sharing your numbers. Should tell you something about making your own competition… but then I’m not making apps for young kids. Hope you make millions.

        • Hey Jason,

          great to hear that I motivate you. It’s true, I definitely have created my own competition, and to some extent I was aware of that from the very beginning. That’s the downside to what I do. But motivating other people is worth more than the “theoretical” loss that comes with copy-cats, as long I can still “run my business”. And that is still working, so I don’t care ๐Ÿ™‚

  3. Hi,

    How come your using Monkey for Bloo Kid 2 ?

    Are you moving away from Corona ?

    My license expired yesterday, think am gonna give Moai a try.


    • Hi Dave,

      corona has become too unflexible for me. No third party lib support (unless you buy the expensive “enterprise” edition). That means, no other ad networks, no iCade (or other controller) support, only iOS and Android and so on. Monkey can target much more platforms. But I believe after finishing Bloo Kid 2, I will have another close look at unity. It seems to me that Unity is the most “mature” framework available.


  4. I always enjoy reading your posts.

  5. Hi Eiswuxe,

    It’s nice to see some pictures as it places things more in context.
    I’m really impressed with the number of downloads you have.

    Did you have some ‘ads not received’ events from revmob? if so, maybe you can show an ad off an other adprovider. This way you are maximizing your $$. ๐Ÿ™‚

    • ….show an ad FROM an other ad provider

      remark: no edit?

    • Yes, I sometimes get those “ad not received” messages. Corona released a daily build yesterday where the “iAd multitouch” bug is fixed. So I can now display an iAd in case revmob is not received. I am very excited about the iAd revenues and will report about it in my next blog post!

  6. Hi!

    I have to tell you that my nieces triplets loves your apps, specially the Animals for Toddlers one (they are just one year old). Maybe someday I can record them on video, it’s quite funny! I’ve seen how important the multitouch is when there are six hands on the screen touching everything ๐Ÿ˜‰

    Because of that, I decided to develop my own “touch and play” app for small children. You can see it here (it is also available in iOS):

    I’m not getting, by a long shot, the downloads that you have. Maybe you can share what do you think I could be doing wrong? I’d like to know your opinion! I feel a bit frustrated about that.

    Thanks for your work!

    Best regards,

    • Hi Emi,

      great to hear your nieces love my apps!
      My most successful app (animal puzzle for toddlers) is maybe my best example: The name of the app (and/or the keywords) are very important, so that users can find your app when browsing the store. Always think of what people might be searching for if they dont know the exact name of an app. If people want a puzzle with animals, they will search for “animal puzzle”. That’s why I called my app “animal puzzle for toddlers”. It’s one of the top search results then ๐Ÿ™‚


Submit a Comment

Your email address will not be published. Required fields are marked *