It’s another “bimonthly” report this time, summarizing both November and December. This time, I have two great things for you to report. But first of all:
Some words about my reports
I have been doing these reports now for quite a while, and I will of course continue writing them. But one minor thing is gonna change: I consider that the “numbers and diagrams images” are not the most important and interesting part of my reports. The “experiments” I perform and their results are much more interesting. So I will focus more on that part of my reports, instead of presenting you my monthly download numbers as graphical images. If there are any surprising things to happen with my numbers, I will of course inform you and show some images, but for most of the time, “telling” you how my numbers are compared to the previous month should be sufficient.
Please tell me if you think otherwise (in the comments of this post)
This being said, I can tell you that my sales are stable, and that downloads for Bloo Kid have risen beyond anything I could ever imagine. During the x-mas season, the game saw 10k – 13k downloads a day. I also did one very important thing prior to the x-mas season:
Most of you might have heard of this already. RevMob is an ad-network that pays developers on a “per install” base. Your app shows a banner that says something like “download a free game”.
Once a user clicks the ad, he is taken to the appstore / playstore and is presented with a game. If he installs and then plays the game, you get paid. Sometimes multiple dollars per install.
With Bloo Kid, which has roughly about 5k – 10k downloads a day, I got the following numbers:
So there is a “click-rate” and an “install-rate”. Click-rates are quite high from what I have witnessed, but the install-rate is the important factor for you. Remember: If people only see the game in the appstore, you get nothing. Only if they install and play the game, then you’ll get paid. Of course there is an “eCPM” which suggests that you get “paid per million views”, but if you got no installs, its worth nothing. If you compare the 28th and 29th, you can see that the revenue is quite obviously tied to the installs, nothing else.
In December, I made double the ad revenue with RevMob than I did with inneractive. Plus, the version was released on the 9th of december, so it was only a 2/3 month!
But the best is yet to come: Corona just released an update which allows you to display iAds in your applications. This is what I have been waiting for, and I am currently implementing iAds in Bloo Kid. If I get it done in time, I might tell you at the end of January how that worked out.
The second enlightenment I witnessed in december was the ability to
Request an Expedited Review
I have released an update to my latest puzzle app to the appstore which got approved some days before the 24th of december. Then I noticed that there is a severe bug in it, which the apple QA did not notice (even though it really happens as soon as you try the very first puzzle). I was a little bit shocked, since there was no time to submit a new update and hope that it will be approved anywhere in time.
So I went to this website and requested an expedited review. I stated that there is a severe bug in the latest version and that I need an update ASAP. And voila, two days later, my bugfix was online 🙂
The apple staff makes it clear that not every expedited review will be approved, and that this should only be used in emergency cases. So if you ever need a quick approval to fix some critical bugs, just give it a try.
That’s it for now. I will keep you updated with my iAd experience. Move Over!